How Vitality Wellness Collective Achieved 347% Marketing ROI

Strategic consultation and intent-based targeting transformed this multi-service wellness practice.

Vitality Wellness Collective is a comprehensive wellness facility offering IV therapy, hormone optimization, and functional medicine services. With a monthly marketing budget of $4,000, they were only acquiring 23 new patients per month at a cost of $174 per patient. Their complex services required lengthy explanations, resulting in long sales cycles and poor conversion rates.

Our Approach

We diagnosed their marketing challenges: broad demographic targeting instead of intent-based prospects, lack of educational content, and poor consultation-to-treatment conversion. Our prognosis identified 523 weekly searchers for wellness services in Austin who weren't being reached. We prescribed an educational nurture system combined with intent-based targeting to reach ready-to-buy prospects.

Implementation

We developed service-specific educational funnels that pre-qualified prospects and built trust before consultations. Intent-based campaigns targeted people actively searching for hormone therapy, IV treatments, and functional medicine. Automated sequences educated prospects about complex services, reducing consultation time and improving conversion rates.

Results

New patients doubled from 23 to 47 monthly.

Cost per patient reduced from $174 to $85.

Marketing ROI increased to 347%

Consultation-to-treatment rate improved from 31% to 68%.

The diagnostic approach was exactly what we needed. We were spending money on the wrong people—targeting demographics instead of intent. Now patients come in already educated about our services, and our conversion rate has more than doubled.