How Radiance Aesthetics Increased New Patients by 180%

With a targeted marketing prescription, this boutique med spa transformed its patient acquisition process.

Radiance Aesthetics is a boutique aesthetics practice located in the heart of Nashville. Despite a loyal client base, they struggled to attract new patients consistently—averaging only 15–20 new patients per month. Previous marketing relied on general social media ads and sporadic promotions, which failed to connect with the right audience.

Our Approach

We began by diagnosing their current funnel and audience targeting. The prognosis showed untapped demand for high-value services like injectables and skin rejuvenation. We prescribed an intent-based marketing strategy supported by service-specific funnels, ensuring prospects searching for these treatments found Radiance Aesthetics first.

Implementation

Our team built and launched dedicated landing pages for their top three services. We paired this with targeted ad campaigns and automated follow-up sequences. Within the first 90 days, we adjusted creative assets and optimized ad spend to ensure maximum conversion efficiency.

Results

Monthly new patients grew from 15–20 to 42

Patient acquisition increased by 180%.

Cost per lead decreased by 42%.

Bookings ran smoother with fewer no-shows.

We finally feel like our marketing is working for us instead of draining our budget. The growth has been steady and reliable—we’re booked weeks ahead for our most popular treatments.